Motor Trend Target Mailing List Grade

The target market for Motor Trend is men, homeowners, average income of 69,000, average age 39 and have cars. I received Motor Trend target market information at Echo Media (http://www.echo-media.com/mediaDetail.php?ID=8182) as it provided me the hard to find details that I needed to know. The two best mailing methods list in my opinion for this target market is Auto Financing – Car Loan Seekers and Car Deal Subscribers. The following information that I gathered is from Next Mark Inc site (http://lists.nextmark.com/market?page=order/online/search_results&selection=0&searchText=men, 39, homeowner, car&searchMode=1&prevSearchMode=1&listStatus=ACTV). The reason I choose those mailing method list is because they are dealing with groups of individuals who are currently looking for a car and may turn to a magazine for advice. The data is from customer based Internet and compiled lists that has access to in the U.S. Auto Financing – Car Loan Seekers list quality is great as it has a size of 85,628,306 people, this list was last updated on August 28, 2012. Pricing for this entire list is 175,000 while for Postal is 175,000, email is 125,000 and phone is 110,000. Car Deal Subscriber list quality is fair as it has a size of 1,678,795 people, this list has last updated on May 31, 2013. Pricing for this entire list is 80,000 while for Postal it 80,000, email is 30,000 and phone is 15,000. The “selects” options that should go with this mailing list is age, gender, income and homeowner. I pick these “select” because it matches lists that are the target market for Motor Trend. “select” means that the list can be separated into selected categories for an additional fee. The additional fee for these lists is 5,000 for each “select”. Each of the list could be used as a way to find new clients for the magazine that would have otherwise been overlooked. There are no policies and restriction that have been placed on these lists. The method of communication that is available is by post, email and telephone. The best method for communication for this target group would be email as it is cost effective and has a better chance of getting peoples attention versus a phone call that most people ignore or hang up on. Also the target market is still young and is more incline to respond to technology outreach then a phone call. Another method that I feel is the best is mail as they are visual.  You can see what is being offered and from there you can look it up in the Internet.

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