The target market for Motor Trend is men, homeowners, average income of 69,000, average age 39 and have cars. I received Motor Trend target market information at Echo Media (http://www.echo-media.com/mediaDetail.php?ID=8182) as it provided me the hard to find details that I needed to know. The two best mailing methods list in my opinion for this target market is Auto Financing – Car Loan Seekers and Car Deal Subscribers. The following information that I gathered is from Next Mark Inc site (http://lists.nextmark.com/market?page=order/online/search_results&selection=0&searchText=men, 39, homeowner, car&searchMode=1&prevSearchMode=1&listStatus=ACTV). The reason I choose those mailing method list is because they are dealing with groups of individuals who are currently looking for a car and may turn to a magazine for advice. The data is from customer based Internet and compiled lists that has access to in the U.S. Auto Financing – Car Loan Seekers list quality is great as it has a size of 85,628,306 people, this list was last updated on August 28, 2012. Pricing for this entire list is 175,000 while for Postal is 175,000, email is 125,000 and phone is 110,000. Car Deal Subscriber list quality is fair as it has a size of 1,678,795 people, this list has last updated on May 31, 2013. Pricing for this entire list is 80,000 while for Postal it 80,000, email is 30,000 and phone is 15,000. The “selects” options that should go with this mailing list is age, gender, income and homeowner. I pick these “select” because it matches lists that are the target market for Motor Trend. “select” means that the list can be separated into selected categories for an additional fee. The additional fee for these lists is 5,000 for each “select”. Each of the list could be used as a way to find new clients for the magazine that would have otherwise been overlooked. There are no policies and restriction that have been placed on these lists. The method of communication that is available is by post, email and telephone. The best method for communication for this target group would be email as it is cost effective and has a better chance of getting peoples attention versus a phone call that most people ignore or hang up on. Also the target market is still young and is more incline to respond to technology outreach then a phone call. Another method that I feel is the best is mail as they are visual. You can see what is being offered and from there you can look it up in the Internet.
The social media marketing of Motor Trend creates a connection with the audience by feeding them up to date information. Motor Trend has multiple types of tweets that they use, some are conversational, engaging, informative and at times deal with promotional products. The most frequent types of Motor Trend tweets are informational tweets with some that are conversational and engaging. Some of the tweets that are conversational are based off of people experiences or opinion of certain cars. Engaging tweets make the audience feel like they are part of a community and employees at Motor Trend would gain perspective about particular tweets and would want to answer or comment on tweets. Motor Trend posts on Twitter several times a day as it engages more visitors and followers.
The last fifty tweets from Motor Trend contain all new information or video on current or upcoming cars. Most of the tweets link back to their website taking the user to an article or video. One of the other tweets that they have is retweets of news from upcoming cars from one of their scribe. Another tweet use is for endorsement for a headphone product. There is also one retweeted tweet of the new Indian motorcycle with an attached video. 90% of there past 50 tweets dealt with news about cars, maker and events that affect the industry. Example of this news is a first look peak at the next version of new Audi TT with a link to the article http://t.co/CYFUa72eFS. 6% of the tweets dealt with tweets from one of the scribers that post news about upcoming features on cars. An example of this tweet is talking about a Nissan press release that says the Nismo GTR is almost complete and will come to the U.S. with more detail at Tokyo Show. 2% of tweets dealt with products that they endorsed based on their opinioned of being the coolest gear around. An example of an endorsed product is that Motor Trend employees said that on the bus in Japan they were able to work peacefully with there noise-canceling PSB speaker http://t.co/wTQ366PUYm. 2% of the tweets are tweets about others thing then cars. An example of this is that they retweeted a tweet from Indian Motorcycle with a video of one of their motorcycles http://t.co/RQocfj8BQT.
They have been doing a lot of right things with the use of their tweets. They use many links, write relatable information, and tweet late in the afternoon. If Motor Trend continues to tweet at a regular basis, they are going to have responses and followers rate at a higher level. Motor Trend has a high rate of new information with engaging types of tweeting with a low percentage of promotion advertising. From time to time usually every company has to improve their tweets as their marketing strategies change all the time. What they could do to be more effective is to include more conversational and engaging tweets to have user more activate and feel part of a community.