Investigation of Motortend.com (Grade)

Internet Marketing

Investigation of Motor Trend

For this investigation I will be using three sites Alexa, Complete and Quantcast

Alexa

The traffic rank of Motortrend.com

Motortrend.com Traffic is ranked 4,248 up 361 from the previous 3 months.

Traffic Rank in the United States for the Motortrend.com is 1,488.

Number of visitors that are engaged to Motortrend.com

Bounce Rate is 48.70% up 2% versus the previous 3 months.

Daily Pageviews per visitor is 3.05 up 13% versus the previous 3 months.

Daily Time on Site – is 2:50 down 3% versus the previous 3 months.

Audience demographics Motortrend.com

Gender:

1. Relative to the general Internet population, Males – are over-represented at this site. Confidence – is high.

2. Relative to the general Internet population, Females – are under-represented at this site. Confidence – is high.

Education:

1. Relative to the general Internet population, people who did not go to college – are similar to the general Internet population. Confidence – is high.

2. Relative to the general Internet population, people with some college education – are over-represented at this site. Confidence – is high.

3. Relative to the general Internet population, people who went to graduate school – are under-represented at this site. Confidence – is high.

4. Relative to the general Internet population, people who went to college – are similar to the general Internet population. Confidence – is high.

Browsing Location:

1. Relative to the general Internet population, people browsing from home – are under-represented at this site. Confidence – is high.

2. Relative to the general Internet population, people browsing from school – are greatly over-represented at this site. Confidence – is high.

3. Relative to the general Internet population, people browsing from work – are similar to the general Internet population. Confidence – is high.

Audience Geography

Visitors by Country

Country                                                     Percent of Visitors                            Rank in Country

United States                                                        56.2%                                               1,488

India                                                                       6.3%                                                6,405

Canada                                                                   4.2%                                                2,328

Brazil                                                                      3.5%                                                6,605

Indonesia                                                                2.1 %                                              2,896

Search Traffic:

Search visits – are 32.60% and is down 8% versus the previous 3 months.

Top Keywords form Search Engines

Keyword                                                                                                              Percent of Search Traffic

  1. motortrend                                                                                                                  .55%
  2. motor trend                                                                                                                 .43%
  3. maserati price                                                                                                             .25%
  4. Hyundai recall                                                                                                             .20%
  5. Ford connect 2014                                                                                                      .19%

Upstream Sites

Sites people visit immediately before this site

Site                                                            Percent of Unique Visits

  1. google.com                                                           35.0%
  2. facebook.com                                                       3.1%
  3. yahoo.com                                                            2.0%
  4. google.ca                                                              1.9%
  5. google.co.in                                                          1.5%

Sites that are linked to motortrend.com

Total Sites Linking In – are 7,302

Site                                                                      Global Rank

  1. google.com                                                             1
  2. youtube.com                                                           3
  3. yahoo.com                                                               4
  4. wikipedia.org                                                           6
  5. amazon.com                                                            7

Sites that are related to motortrend.com

Related Links                                                       Global Rank

  1. roadandtrack.com                                                  24,382
  2. popularmechnics.com                                            6,413
  3. automobilemag.com                                               15,672
  4. carsdirect.com                                                        19,079
  5. Edmunds.com                                                         1,414

Categories with related Motor Trend site – are Recreation, Automobile, Home, Magazines and Customer information.

Places that visitors go on motortrend.com

Subdomain                                                                    Percent of visitors

motortrend.com                                                                    72.05%

wot.motortrend.com                                                             21.02%

stwot.motortrend.com                                                          7.25%

image.motortrend.com                                                         5.61%

forums.motortrend.com                                                       4.39%

The load speed of mototrend.com

motortrend.com loads very slow (5.478 seconds), 95% of sites are faster.

Complete

Measured only in U.S.

Unique visitors – are 1,995,835

Rank (BY UVS) – is 1,086

Competitive rank (UVS)

  1. internetautoguide.com
  2. edmunds.com
  3. autos.msn.com
  4. cars.com
  5. motortrend.com

Quantcast

Measured only in U.S.

U.S. Rank – 968

People on the site per month 1,572,631 down 10%

Audience that view motortrend.com also like

                                                                                       Affinity

Auto News & Info                                                           93.5x

Auto Manufacturers                                                      14.6x

Auto Listing                                                                    9.9x

Magazines                                                                      9.2x

Auto Resources                                                              8.7x

Educational Resources                                                  4.3x

Car Rental                                                                      4.2x

Music/Radio                                                                   4.0x

Sports                                                                             3.6x

Directories/Search/Guide                                              3.5x

Baby                                                                                3.5x

News/Information                                                           3.5x

Travel News & Info                                                          3.4x

Home Improvement                                                         3.4x

Home Décor & Design                                                      3.3x

Overall, each site gave me an overview of Motor Trend as a site. Each site tells me something different as each site measure their information differently. Alexa measure their information globally while Complete and Quantcast only focuses on U.S. data.  Also, the amount of times that they review their data is different.  Like Alexa reviews their data in 3 months period while Quantcast does it monthly.  Alexa did provide most of their information in greater detailed compared to the other sites allowing me to know more about their market.

Advertisements