Internet Marketing
Investigation of Motor Trend
For this investigation I will be using three sites Alexa, Complete and Quantcast
Alexa
The traffic rank of Motortrend.com
Motortrend.com Traffic is ranked 4,248 up 361 from the previous 3 months.
Traffic Rank in the United States for the Motortrend.com is 1,488.
Number of visitors that are engaged to Motortrend.com
Bounce Rate is 48.70% up 2% versus the previous 3 months.
Daily Pageviews per visitor is 3.05 up 13% versus the previous 3 months.
Daily Time on Site – is 2:50 down 3% versus the previous 3 months.
Audience demographics Motortrend.com
Gender:
1. Relative to the general Internet population, Males – are over-represented at this site. Confidence – is high.
2. Relative to the general Internet population, Females – are under-represented at this site. Confidence – is high.
Education:
1. Relative to the general Internet population, people who did not go to college – are similar to the general Internet population. Confidence – is high.
2. Relative to the general Internet population, people with some college education – are over-represented at this site. Confidence – is high.
3. Relative to the general Internet population, people who went to graduate school – are under-represented at this site. Confidence – is high.
4. Relative to the general Internet population, people who went to college – are similar to the general Internet population. Confidence – is high.
Browsing Location:
1. Relative to the general Internet population, people browsing from home – are under-represented at this site. Confidence – is high.
2. Relative to the general Internet population, people browsing from school – are greatly over-represented at this site. Confidence – is high.
3. Relative to the general Internet population, people browsing from work – are similar to the general Internet population. Confidence – is high.
Audience Geography
Visitors by Country
Country Percent of Visitors Rank in Country
United States 56.2% 1,488
India 6.3% 6,405
Canada 4.2% 2,328
Brazil 3.5% 6,605
Indonesia 2.1 % 2,896
Search Traffic:
Search visits – are 32.60% and is down 8% versus the previous 3 months.
Top Keywords form Search Engines
Keyword Percent of Search Traffic
- motortrend .55%
- motor trend .43%
- maserati price .25%
- Hyundai recall .20%
- Ford connect 2014 .19%
Upstream Sites
Sites people visit immediately before this site
Site Percent of Unique Visits
- google.com 35.0%
- facebook.com 3.1%
- yahoo.com 2.0%
- google.ca 1.9%
- google.co.in 1.5%
Sites that are linked to motortrend.com
Total Sites Linking In – are 7,302
Site Global Rank
- google.com 1
- youtube.com 3
- yahoo.com 4
- wikipedia.org 6
- amazon.com 7
Sites that are related to motortrend.com
Related Links Global Rank
- roadandtrack.com 24,382
- popularmechnics.com 6,413
- automobilemag.com 15,672
- carsdirect.com 19,079
- Edmunds.com 1,414
Categories with related Motor Trend site – are Recreation, Automobile, Home, Magazines and Customer information.
Places that visitors go on motortrend.com
Subdomain Percent of visitors
motortrend.com 72.05%
wot.motortrend.com 21.02%
stwot.motortrend.com 7.25%
image.motortrend.com 5.61%
forums.motortrend.com 4.39%
The load speed of mototrend.com
motortrend.com loads very slow (5.478 seconds), 95% of sites are faster.
Complete
Measured only in U.S.
Unique visitors – are 1,995,835
Rank (BY UVS) – is 1,086
Competitive rank (UVS)
- internetautoguide.com
- edmunds.com
- autos.msn.com
- cars.com
- motortrend.com
Quantcast
Measured only in U.S.
U.S. Rank – 968
People on the site per month 1,572,631 down 10%
Audience that view motortrend.com also like
Affinity
Auto News & Info 93.5x
Auto Manufacturers 14.6x
Auto Listing 9.9x
Magazines 9.2x
Auto Resources 8.7x
Educational Resources 4.3x
Car Rental 4.2x
Music/Radio 4.0x
Sports 3.6x
Directories/Search/Guide 3.5x
Baby 3.5x
News/Information 3.5x
Travel News & Info 3.4x
Home Improvement 3.4x
Home Décor & Design 3.3x
Overall, each site gave me an overview of Motor Trend as a site. Each site tells me something different as each site measure their information differently. Alexa measure their information globally while Complete and Quantcast only focuses on U.S. data. Also, the amount of times that they review their data is different. Like Alexa reviews their data in 3 months period while Quantcast does it monthly. Alexa did provide most of their information in greater detailed compared to the other sites allowing me to know more about their market.
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